Work Portfolio Example 1
TEDx slides and talking points
Design of the concept of using red glasses within the TEDx presentation and in the development of marketing materials related to the event, including bookmarks and social media posts.
Process: Monique Sternin, co-founder of the Positive Deviance approach and the Positive Deviance Initiative (PDI), was invited to deliver a 13 minute TEDx talk at TEDxMidAtlantic in Washington DC in October 2013. Anytime that Monique explains Positive Deviance to someone, it is her signature move to take off her glasses, hold them up, and tell people that "it's all about looking at the world through a new lens."
To play up this trait of Monique's and the importance of conveying that Positive Deviance (PD) is like seeing the world in an entirely new and different way, we decided to have Monique put on red glasses at the critical point in the presentation when she begins to discuss PD. The red glasses also matched the TEDx color scheme, and created an easy conversation starter with other fellow TEDxers.
In 2010, Monique co-authored The Power of Positive Deviance, which she signed copies of at TEDxMidAtlantic. To promote sales of the book and to link people back to the PDI website.
Youtube video of Monique's TEDx talk, for which I helped to develop slides and talking points.
Work Portfolio Example 2
Design of six 18" by 20" posters for HRiA Annual Meeting
In January 2014, the President of Health Resources in Action (HRiA) asked that I design six posters, highlighting the different facets of work being done within the organization, to be featured at the HRiA Annual Meeting. The posters were displayed at the meeting, held at the John Joseph Moakley United States Courthouse, and now hang in the reception entry of the office. The posters measure 18" by 20".
Originally conceived as including a lot of text about each project on the poster, I created versions that used one compelling image to convey a message, with a single line of text, like: "the power of youth leadership" or "the power of community engagement". Because the audience for the posters was largely staff, board members, and people familiar with the work, it wasn't necessary to bog down the posters with excess text explaining each photo, but rather letting the images speak for themselves.
Work Portfolio Example 3
Design of a "year in review" newsletter. January 2011.
Oftentimes full of text content explaining project outcomes, I wanted to take the PDI newsletter in a different direction, to highlight the work we had done over the year in a very visual way. Originating from all of the data we had gathered to produce our 150 page annual report, we wanted to present that information in a more easily digestible and engaging way. Using images and interesting stats from the year, I developed a timeline highlighting the most interesting events as well as the "year in numbers". This format of the newsletter was more engaging and became a piece that was shared with potential funders to highlight the work we had recently accomplished.
Work Portfolio Example 4
Mock redesign of the Make Smoking History website. March 2014.
In March 2014, as a project for what a redesign of the homepage for Make Smoking History (MSH), I developed six mock designs, two of which are featured below.